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Why CRM Sucks!
by
Justin Roff-Marsh
Justin shows the shortcommings and mistakes of using current CRM technology. He uses the TOC approach to technology to show the limitation that CRMs should overcome, the rules that should be changed and provides a comprehensive and practical approach to the use of technology for sales and marketing (with real examples and specific recommendations).
Duration: 69 min
My playlist
Level of
knowledge
- Introductory
Topics:
- Marketing
- Sales
- Software
Industries:
- Automotive
- Information Technology / Telecommunications
- Logistics
- Manufacturing
- Retail
- Services
- Consumer Products
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