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5. Marketing - Unrefusable Offers and Market Segmentation

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

Dr. Eliyahu M. Goldratt
163 min
1999
Available in: English Español 日本語 Русский
Success through simplicity

Dr. Goldratt answers diverse questions from the audience as part of his keynote presentation given in 2005, on topics related to the Thinking Processes and the S&T Tree, the valuation measurements, the foundation of TOC, the role of TOC for Educat ...

Dr. Eliyahu M. Goldratt
114 min
2005
Dynamic Buffer Management

Henning presents the basic concepts of Dynamic Buffer Management (DBM), followed by an advanced facilitated discussion of this topic, specifically: for what purpose do we need it? how does it work? under what conditions does a generic solution work a ...

Henning du Preez
94 min
2006
Engineering To Order Boosted by the Critical Chain Approach

Engineering To Order (ETO) companies design and manufacture customized products on demand; the process uses customer requirements to define, engineer, and validate a new design that will satisfy those requirements. In this type of business, lead tim ...

Etienne Lecerf
49 min
2023
Back to Basics A Project Management Case Study

This case study presentation will highlight how a large defense client achieved some fantastic results without inventing new ways of managing projects. The starting point was going back to the basics of Critical Chain to plan and schedule projects. Y ...

Andy Watt
50 min
2023
A vertically integrated Supply Chain case

This is a Case study of how LeTourneau Technologies Inc. applies TOC to systematically tackle its supply chain across all market segments to increase visibility, velocity and flow. Inclues detailed history of implementation and lessons learned al ...

Debra A. Smith
44 min
2009

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