Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

This presentation shows TOC and Time Buffer Management at work in a healthcare environment, specifically with emergency and planned care using Buffer Management functions. It also provides a TOC perspective on Medical Assessment Units (MAUs) as ...

In this extract from the Goldratt Strategy and Tactics for MTS to MTA, Goldratt presents and explains the strategy, tactics and corresponding assumptions for managing production priorities the TOC way. ...

A look at the current reality and future direction for software providers and integrators. The rules have changed. Proof that in order to survive, software providers and integrators must collaborate to change the bureaucracy of the computer systems t ...

This presentation draws on the experience of self started work on TOC to facilitate workshops and consultant supported implementation of TOC concepts at companies in India and Europe. The paper takes lessons from success, failures and delays in imple ...

In this extract from the Goldratt's Strategy and Tactics for MTS to MTA, Goldratt presents and explains the strategies and tactics for capitalizing on the Inventory Turn concept and how to go about it, starting by defining the target market in whi ...