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The Strategies & Tactics for Selling a Decisive Competitive Edge

by Lisa Scheinkopf  

Most companies do not have a decisive competitive edge.
A company has a Decisive Competitive Edge (DCE) when it is satisfying a client’s significant need to an extent that no significant competitor can.

Duration: 46 min
My playlist
Level of knowledge
  • Intermediate
  • Advanced
  • Decisive Competitive Edge (DCE)
  • Ever-flourishing
  • Sales
  • Strategy and Tactics
  • Viable Vision
TOC Applications:
  • Pull System/Replenishment
  • Strategy & Tactic Tree
  • Aerospace
  • Automotive
  • Construction
  • Logistics
  • Manufacturing
  • Retail
  • Consumer Products
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