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"Competing against blind kittens" - Pricing the TOC Way

by Brad Stillahn  

Pricing is an important and powerful tool for achieving Throughput. The goal of this presentation is to provide the business owner of a custom manufacturing business a comprehensive process to establish and maintain prices for custom products in order to reliably make more money.


© TOCICO - Produced by Goldratt Marketing
Duration: 41 min
My playlist
Event
  • TOCICO
Level of knowledge
  • Introductory
Topics:
  • Finance and Measurements
  • Holistic Implementation
  • Marketing
  • Ongoing Improvement
  • Sales
TOC Applications:
  • Market Segmentation and Pricing
  • Unrefusable Offers
Industries:
  • Manufacturing
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