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Building a "blue" market strategy

by Dr. Eliyahu M. Goldratt  
© Copyrights 2012 Dr. Eliyahu Goldratt. All Rights Reserved.
Duration: 7 min
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Level of knowledge
  • Introductory
Topics:
  • Decisive Competitive Edge (DCE)
  • Ever-flourishing
  • Immunizing the Future of the Company
  • Marketing
  • Strategy and Tactics
  • Viable Vision
TOC Applications:
  • Market Segmentation and Pricing
  • Thinking Processes
  • Unrefusable Offers

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