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6. Sales and Buy-in - Overcoming Resistance and Handling Reservations

by Dr. Eliyahu M. Goldratt  

Not just the sales people but every manager in every company is required to sell; to sell their products, their suggestions and decisions, to clients, bosses or their own people. Is there an effective, systematic way to sell; to overcome resistance to change?


© Copyrights 2012 Dr. Eliyahu Goldratt. All Rights Reserved.
Duration: 163 minutes
Level of knowledge
  • Intermediate
Topics:
  • Change Management/Buy-In
  • Management Skills
  • Sales
TOC Applications:
  • Thinking Processes
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