Use the following menu to define your search criteria.
Videos listed will then match your selection.

Use the following menu to define your search criteria.

5. Marketing - Unrefusable Offers and Market Segmentation

by Dr. Eliyahu M. Goldratt  

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.
© Copyrights 2012 Dr. Eliyahu Goldratt. All Rights Reserved.
Duration: 163 minutes
Level of knowledge
  • Intermediate
Topics:
  • Decisive Competitive Edge (DCE)
  • Marketing
TOC Applications:
  • Market Segmentation and Pricing
  • Thinking Processes
  • Unrefusable Offers
Buy access to watch this video only:
Or become a TOC.tv Full Access* or a VIP Member**

* As a TOC.tv Full Access Member you have access to everything on TOC.tv!
** As a TOC VIP Member you have access to everything on TOC.tv + 100 eBooks + TOC Insights + TOC Self Learning Program Series and 10% discount on every purchase at www.TOC-Goldratt.com throughout your membership. ALL at NO ADDITIONAL cost!


If you have any questions regarding access to this video click here to contact our support team.


Add to Home Screen +