5. Marketing - Unrefusable Offers and Market Segmentation
Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.
© Copyrights 2012 Dr. Eliyahu Goldratt. All Rights Reserved.
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