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5. Marketing - Unrefusable Offers and Market Segmentation

by Dr. Eliyahu M. Goldratt  

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.

© Copyrights 2012 Dr. Eliyahu Goldratt. All Rights Reserved.
Duration: 163 min
My playlist
Level of knowledge
  • Intermediate
  • Decisive Competitive Edge (DCE)
  • Marketing
TOC Applications:
  • Market Segmentation and Pricing
  • Thinking Processes
  • Unrefusable Offers
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