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Defining the goal, measurements and the resulting distortions

Dr. Goldratt shares his view about setting a goal, explaining what he means by the concept of "different identicals". He then goes into the difficulty of quantifying and therefore the mistakes and distortions under the use of measurements.

Dr. Eliyahu M. Goldratt
30 min
2009
5. Marketing - Unrefusable Offers and Market Segmentation - Q&A

This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create ...

Dr. Eliyahu M. Goldratt
41 min
1999
Available in: English Español
Answering "What to change?"

Dr. Goldratt explains the very first key question of improvement and why the Theory of Constraints considers its answer to be  so important.

Dr. Eliyahu M. Goldratt
7 min
2008
Available in: English Español

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