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Using TOC-TP to understand your client and build a Value Offer

by Oded Cohen  

The amount of customers' orders received is the strategic constraint of the company. TOC Thinking Processes (TP) can be used in order to understand the market through the analysis of their UDEs, to develop a value offer, and to construct a sales process in order to get more orders.

Duration: 71 min
My playlist
Event
  • TOCICO
Level of knowledge
  • Intermediate
Topics:
  • Marketing
  • Ongoing Improvement
  • Sales
  • Thinking Processes
TOC Applications:
  • Five Focusing Steps
  • Thinking Processes
  • Unrefusable Offers
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