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How to ensure success with compelling offer

by Bill Hodgdon  

This session explains the concept and strategy for the Sales Constraint Solution and how to develop and launch a compelling Offer.


© TOCICO - Produced by Goldratt Marketing
Duration: 50 min
My playlist
Event
  • TOCICO
Level of knowledge
  • Intermediate
Topics:
  • Change Management/Buy-In
  • Decisive Competitive Edge (DCE)
  • Marketing
  • Sales
TOC Applications:
  • Market Segmentation and Pricing
  • Unrefusable Offers
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