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Having presence in Exclusive Brand Stores vs. Placing Productions in Multi-brand Outlets

by Kiran Kothekar  

This session explores the Consumer Goods S&T specifically for fashion products where buyers must see the item. Why Exclusive Brand Outlet (EBO) vs. Multi-Brand Outlet (MBO)? How should a company grow? Yes, through outlets, but not doing it properly can bring a company to its knees. Resolving the conflict of EBOs vs. MBOs through TOC Solutions and Thinking.

Duration: 31 min
My playlist
Level of knowledge
  • Advanced
  • Distribution
  • Strategy and Tactics
  • Supply Chain
TOC Applications:
  • Pull System/Replenishment
  • Strategy & Tactic Tree
  • Retail
  • Consumer Products
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