The automotive industry faces increased pressure to develop more products requiring OEM and auto components vendors to respond swiftly (more and more projects) and creating an environment with significant back and forth flow of information between the two parties. Managing the new project development projects has become a huge challenge for the auto components vendors. This presentation provides an understanding of the issues faced by OEMs, the impact on auto components vendors and a way out on how to use of the S&T to enhance performance of new product development projects.