Simplifying Innovation: Doubling speed to market and new product profits with your existing resources, is the first book to tackle the subject of getting more from new product development using Goldratt’s Theory of Constraints.
This engaging business novel shows how companies can make sense of the myriad innovation tools available and implement a continuous improvement approach to innovation. Rather than diluting efforts across the entire process, change efforts focus on the systems constraint or leverage point to provide the most improvement from the least effort. Improvements include:
Small Changes Can Deliver Big New Product Results Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck, just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business novel unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to: - Fill your pipeline with profitably growing new products - Finish new product programs on time and on budget - Select winners so resources aren't wasted on canceled projects - Focus on creating value for customers and shareholders - Hit your new product sales targets more consistently.
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