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Managing the "Long Tail" problem in Distribution and Retail

Level of TOC knowledge: Intermediate, Advanced
TOC Application, Case study, Implementation Learnings for:
Distribution, Supply Chain
TOC Applications: Pull System/Replenishment, Make to availability
Industry: Consumer Products, Retail

Description:

This video explains the source of the long tail distribution that results from a growing number of SKUs (Stock Keeping Units) and customers required to increase sales in a consumer goods environment. The business potential of dealing with such tails is usually diminished. The first part of this presentation shows a detailed analysis of the behaviors within a chain composed by wholesalers, small shops, distribution companies, producers and brand owners, and the vicious cycles that emerge with these behaviors preventing a significant improvement. The second part goes beyond the TOC replenishment solution sharing what has been implemented in a dozen of companies of various types to solve this problem. Last but not least an example in the fashion/retail industry is shown and explained.

Length: Full Video: 53min; Free excerpt: 5min
Language: English
Format: OnDemand internet video streaming, Download



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Language:
| English |
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Language:
| English |
Your current connection speed: n/a
| Autoadjust to current | Slow |
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