From "Push" to "Pull" Titan Watch Division
by Roei Raz, J. Murali
|
Level of TOC knowledge: Introductory, Intermediate
TOC Application, Case study, Testimonial, Implementation Learnings
for:
Distribution, Supply Chain, Change Management/Buy-In, Holistic Implementation, Decisive Competitive Edge (DCE) TOC Applications: Pull System/Replenishment, Make to availability
Industry: Consumer Products, Retail
|
Description: This presentation focuses on 2 key challenges faced during the TOC implementation at Titan Watch Division, a large retail chain in India and the 5th largest watch manufacturer in the world: (1) how do you approach a giant company like Titan who holds 60% of market share and tell them they can improve further by restructuring their distribution and supply chain and shifting to TOC pull system? Where to start? (2) Once the supply chain is migrated to pull, how do we take this to the market that is still in the End-of-the-month mindset of push basis? Length: Full Video: 29min; Free excerpt: 5min Language: English Format: OnDemand internet video streaming, Download |
|
| Share video: |
|
Send by email or |
URL:
Embed: |
Please wait...