Having presence in Exclusive Brand Stores vs. Placing Productions in Multi-brand Outlets
by Kiran Kothekar
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Level of TOC knowledge: Advanced
TOC Application, Case study
for:
Distribution, Strategy and Tactics, Supply Chain TOC Applications: Pull System/Replenishment, Strategy & Tactic Tree
Industry: Consumer Products, Retail
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Description: This session explores the Consumer Goods S&T specifically for fashion products where buyers must see the item. Why Exclusive Brand Outlet (EBO) vs. Multi-Brand Outlet (MBO)? How should a company grow? Yes, through outlets, but not doing it properly can bring a company to its knees. Resolving the conflict of EBOs vs. MBOs through TOC Solutions and Thinking. Length: Full Video: 31min; Free excerpt: 5min Language: English Format: OnDemand internet video streaming, Download |
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