Building a "blue" market strategy

by Dr. Eliyahu M. Goldratt

Level of TOC knowledge: Introductory

TOC Application, TOC Certification Reference, Applied Research for:
Marketing, Strategy and Tactics, Decisive Competitive Edge (DCE), Immunizing the Future of the Company, Viable Vision, Ever-flourishing

TOC Applications: Market Segmentation and Pricing, Unrefusable Offers, Thinking Processes

Length: Full Video: 7min
Language: English
Format: OnDemand internet video streaming, Download

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