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The Strategies & Tactics for Selling a Decisive Competitive Edge

Level of TOC knowledge: Intermediate, Advanced
TOC Application, Applied Research, Implementation Learnings for:
Sales, Strategy and Tactics, Decisive Competitive Edge (DCE), Viable Vision, Ever-flourishing
TOC Applications: Pull System/Replenishment, Strategy & Tactic Tree


Most companies do not have a decisive competitive edge.
A company has a Decisive Competitive Edge (DCE) when it is satisfying a client’s significant need to an extent that no significant competitor can.

Length: Full Video: 46min; Free excerpt: 5min
Language: English
Format: DVD, OnDemand internet video streaming, Download

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