5. Marketing - Unrefusable Offers and Market Segmentation - Q&A
by Dr. Eliyahu M. Goldratt
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Level of TOC knowledge: Intermediate
TOC Application, Q&A
for:
Marketing, Decisive Competitive Edge (DCE) TOC Applications: Unrefusable Offers, Thinking Processes
Industry: Automotive, Healthcare, Logistics, Manufacturing, Consumer Products, Construction, Public sector, Retail, Services, Aerospace
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Description: This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions. Length: Full Video: 41min; Free excerpt: 5min Language: English, Español Format: OnDemand internet video streaming, Download, DVD |
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