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Keynote Presentation during the Theory of Constraints International Certification Organization (TOCICO)  Conference held in Las Vegas, Nevada, USA, in November 2007.

Dr. Eliyahu M. Goldratt
72 minutes
Reaching the Goal

How Managers improve Service business using Goldratt's TOC. "Reaching the Goal" adapts TOC applications for use in professional, scientific, and technical services. This presentation explains how Drum-Buffer-Rope, Replenishment, Critical Ch ...

John Ricketts
59 minutes
A solution to address the market constraint rather than operations

Dr. Eliyahu M. Goldratt continues telling us about his journey on the development of TOC and the realization that in every single case where the Theory of Constraints was implemented in operations, the constraint moved to the market and caused the ne ...

Dr. Eliyahu M. Goldratt
43 minutes
Available in: English 日本語
5. Marketing - Unrefusable Offers and Market Segmentation

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

Dr. Eliyahu M. Goldratt
163 minutes
Available in: English Español 日本語 Русский
The Management Attention Constraint

How Theory of Constraints (TOC) enables any organization to make the most of this very real constraint to the organization’s growth and stability.

Lisa Scheinkopf
83 minutes

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