5. Marketing - Unrefusable Offers and Market Segmentation
by Dr. Eliyahu M. Goldratt
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Level of TOC knowledge: Intermediate
TOC Application, TOC Certification Reference
for:
Marketing, Decisive Competitive Edge (DCE) TOC Applications: Market Segmentation and Pricing, Unrefusable Offers, Thinking Processes
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Description: Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions. Length: Full Video: 2hr 43min; Free excerpt: 5min Language: English, Español, Русский Year: 2001 Format: DVD, CD-ROM, OnDemand internet video streaming |
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