This is the story of a company which decided to take up Viable Vision inspite of facts indicating that Viable Vision is not at all possible.

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

In this extract from the Goldratt Strategy and Tactics for MTS to MTA, Goldratt presents and explains the strategy, tactics and corresponding assumptions for managing production priorities the TOC way. ...

While the ownership and practice of TOC concepts necessitate rational thinking (Effect-Cause-Effect), not enough thought or study has gone into clearer understanding of why organizational Transformation implementing TOC has been such a challenge and ...

Dr. Goldratt showes, to a significant crowd of Business Executives of very large organizations, how too often they let emotion and irrational inferences guide their decisions. He challenges the media to temper its sensationalism and stick to the fact ...

Simplified Market Pull (SMP) provides an approach for market-constrained manufacturing companies to jumpstart an ongoing improvement process and a framework to quickly lean out inventory, reduce lead time and increase profits. Learn how to implement ...